About Us

The Imperial Swagg Experience

Imperial Swagg Barber Lounge carries forward the legacy of a long-standing barbershop in Durham, previously known as Imperial Barbershop and operated through several generations of ownership. Master barber Terry Clay now leads the next chapter of that legacy with a new vision and a higher standard of excellence. Our evolution into Imperial Swagg Barber Lounge honors our roots while creating a brand built for the future.

At Imperial Swagg, we provide precision cuts, beard grooming, and premium services designed to help every client look sharp and feel confident. Our barbers blend artistry, culture, and professionalism to create an atmosphere where luxury meets authenticity.

We take pride in our craftsmanship and community roots  built from hustle, refined by excellence. Step into a space designed for leaders, creators, and everyday kings.

Book your experience today and embody confidence.